— DESIGN SCOPE

Event Pass Design

Thematic UI Design Framework

— ROLE & INVOLVEMENT

Creative Direction

Lead Visual Designer

Visual and UI Designer (IC)

— COLLABORATION

Illustrator

Rendering Artist

Spine Animator

Publishing Team

— PLATFORM

PC and Mobile

Teamfight Tactics regularly celebrates seasonal moments from global festivals like Lunar New Year to competitive beats like the TFT Open through immersive in-game events. To make these moments feel truly celebratory, I design thematic UI wrappers that translate each event’s unique branding into the game client, with visual that reflect the event’s theme and branding.

This project focuses on designing thematic UI adaptations that align the client experience with each event’s branding and visual identity. Core UI elements—including frames, color systems, and interface wrappers—are reskinned with new visual treatments that match the event theme. These updates help create a cohesive and immersive experience that connects the event’s content with the overall client presentation.

The work spans multiple player-facing surfaces across the TFT client, including:

• Store & Promotional Banners: Visualizing event bundles and limited-time offers.

• Progression Systems: Designing themed Battle Pass interfaces and event tickets.

• Home Hub: thematically framed promotion bundle that excites player on arrival at the home hub the first screen they see.

By applying consistent visual theming across these touchpoints, the UI reinforces the event’s identity while maintaining clarity, usability, and continuity within the broader game client.